OFFBEAT
01
COFFEE
OFFBEAT is a mock celebrity coffee brand concept to be pitched to Pharrell Williams.
OFFBEAT coffee would be a unique coffee brand that focuses on bizarre flavors like OJ and coffee, tonic and espresso, coffee and lemonade and more unique coffee flavors.
And why serve unexpected flavors in a conventional way?
Instead, this unique coffee brand will be served in a tin can.
Aligning with Pharrell‘s brand identity using bold colors and distinct design this coffee is perfect for anyone who wants to go OFFBEAT from mainstream.
Every design element of this concept was chosen with intention, filling a gap in the market and leaving an impression.
Moody's
02
When walking through the cereal isle at Target, I noticed the amount of different packages that the Cap’n Crunch cereal had. Each package had a different flavor that correlated with a different color scheme. This was my main inspiration for this project. I wanted to create a cereal brand that associates color with sensations and flavors. That’s why I created the fictional brand name: Moody’s
(a cereal flavor for each mood!)
